Thailand Toys Market Size, Share, Growth, Trends and Report 2025-2033

As indicated in the latest market research report published by IMARC Group, titled "Thailand Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

Market Size & Future Growth Potential:

The Toys market in Thailand reached USD 455.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 779.98 Million by 2033, exhibiting a growth rate (CAGR) of 5.52% during 2025-2033.

Latest Market Trends:

The Thailand toys market is remarkably transforming since the “kidult” phenomenon is explosively growing where adults increasingly purchase toys, particularly art toys and collectibles, for themselves. Entirely new market segments just beyond customary children's toys have opened through this cultural shift. Pop Mart has gone on to successfully establish multiple of its stores in Bangkok with its impressive sales performance. This indicates this trend's financial potential for Pop Mart, a major art toy brand.

The market is witnessing an important pivot toward educational toys as well as toward toys that stress STEM (Science, Technology, Engineering, and Math) learning capabilities. More parents now buy toys mixing amusement with mental growth giving great chances to companies able to mix fun and learning. At the same time, environmental consciousness reshapes purchasing decisions, due to the fact consumers prefer sustainable toys when manufacturers make the toys from eco-friendly materials.

Digital transformation fundamentally changes in Thailand how markets sell toys. E-commerce platforms now have become the primary distribution channels that exist. Concurrently, social media influencers impact product discovery and purchase decisions. Toys include technology so engaging play experiences that blur physical with digital entertainment occur with augmented reality (AR) and virtual reality (VR).

Market Scope and Growth Factors:

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Recent News and Developments:

• Art Toys Revolution: Thailand has emerged as a significant player in the designer toy market, with local Thai artists creating unique art toys incorporating Thai culture and mythology, diversifying the market beyond international brands and establishing a distinctive local identity in the global collectibles space.

• Educational Focus Surge: Parents are increasingly prioritizing STEM-focused toys, with educational toy sales showing strong growth as families invest in products that combine entertainment with intellectual development, particularly in mathematics, science, and technology learning areas.

• E-commerce Dominance: Major online platforms like Lazada and Shopee have become primary distribution channels for toy sales, with digital-first shopping behavior particularly pronounced in urban areas where consumers appreciate the convenience and product variety offered by online retailers.

• Sustainable Toy Movement: Growing demand for sustainable toys and games made from recycled materials or natural fibers is reshaping product development, with manufacturers focusing on minimal environmental impact and locally sourced materials to meet evolving consumer preferences.

• Smart Toy Innovation: Companies are investing heavily in advanced features such as facial recognition, adaptive learning, and cloud-based content updates, creating more interactive and personalized play experiences for modern consumers.

• Regional Market Expansion: The Southeast Asia sports and outdoor toys market reached USD 986.57 Million in 2024, with Thailand contributing significantly to this growth through increased outdoor activity participation and sports toy adoption.

• Import Price Optimization: The average toy import price fell by 83.6% in 2024 compared to the previous year, making international toy brands more accessible to Thai consumers and potentially increasing market penetration for premium products.

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Thailand Toys Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product Type:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

Segmentation by Age Group:

Up to 5 Years
5 to 10 Years
Above 10 Years

Segmentation by Sales Channel:

Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others

Segmentation by Region:

Bangkok
Eastern
Northeastern
Southern
Northern
Others

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/thailand-toys-market

Key highlights of the Report:

Historical Market Performance
Future Market Projections
Impact of COVID-19 on Market Dynamics
Industry Competitive Analysis (Porter's Five Forces)
Market Dynamics and Growth Drivers
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Market Ecosystem and Value Creation Framework
Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

Extensive Industry Expertise
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Precise Forecasting Capabilities
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