United States Male Grooming Products Market Research 2025: Size, Share, Industry Trends & Forecast by 2033

United States Male Grooming Products Market 2025-2033

According to IMARC Group's report titled "United States Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033", The report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

How Big is the United States Male Grooming Products Industry ?

The United States male grooming products market was valued at USD 18,292.3 Million in 2024 and is projected to grow to USD 28,531.9 Million by 2033, with an expected compound annual growth rate (CAGR) of 4.81% from 2025 to 2033.

United States Male Grooming Products Market Trends:

There are substantial changes occurring in the U.S. male grooming product market as a result of changing consumer preferences and social norms. Traditionally, men have generally placed little or no importance on personal grooming, but this has now greatly changed as a new class of products, which includes beard oils, skincare serums, and high-end shaving kits, is growing in popularity among men. The emergence of "metrosexual" men and the rise of social media have made self-care routines more socially acceptable among men.

Additionally, consumers in the male grooming market are increasingly interested in natural and organic products, as consumers care more and more about transparency about what goes into products and sustainability values. Online subscription and purchasing platforms have also made grooming products easier to obtain for both brands and consumers, expanding the reaches of the marketplace. Along with continuing expansion of the market, new multifunctional products are also popular, catering to men's desire for convenience and efficiency when it comes to grooming. The stigma associated with personal care for men is quickly waning and the men’s grooming product marketplace will continue to develop with emphasis on premiumization and personalization.

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United States Male Grooming Products Market Scope and Growth:

There is substantial growth potential for the United States male grooming products market due to rising disposable incomes and shifting attitudes toward masculinity. The male grooming products market has a variety of products, like skincare, haircare and shaving supplies, for multiple demographics and ages. Young men, especially millennials and Gen Z men, are driving demand and are particularly interested in innovative and high-quality products. Established brands are expanding their product lines, while new brands are entering the market, both increasing competition within the overall market and expanding the products available for consumers, encouraging innovation and product diversification.

Digital brand visibility has improved through increased marketing and influencer partnerships, furthering consumer appeal and engagement. The increase and availability of consumer male grooming products in physical retail outlets and online is also supporting growth by providing options that are accessible and convenient. As men continue to prioritize their appearance and personal well-being, the market is expected to continue to grow, providing significant opportunities to existing and new brand entrants.

United States Male Grooming Products Market Research and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States male grooming products market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others

Male toiletries hold the largest share of the market, dominating sales and consumer demand due to their widespread use in grooming, skincare, and personal hygiene products.

Breakup by Price Range:

  • Mass Products
  • Premium Products

Mass products dominate the industry, holding the largest market share due to their widespread availability, affordability, and strong consumer demand across various demographics and regions.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets represent the leading market segment, accounting for a significant share of overall sales due to their extensive product variety and widespread consumer preference.

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

The Midwest leads the market, accounting for the largest share of the United States male grooming products industry, driven by strong consumer demand and rising product innovations.

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Other key areas covered in the report:

  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Market Dynamics
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape
  • Top Winning Strategies
  • Recent Industry News
  • Key Technological Trends & Development

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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